It's impossible to look at today's e-liquid selection and not notice that menthol has made a major comeback. Added to an e-liquid in the correct amount, menthol can make any e-liquid taste as though it's being served on ice without altering the e-liquid's base flavour. Case in point: Grape Drank on Ice by Ruthless E-Liquid. You've had plenty of grape soda e-liquids before, but you've never had one like this.